OUR STORY:
ROOTIX was established on decades of expertise in homeware, hospitality, and
retail, evolving into a modern group specialized in developing contemporary
brands and integrated retail experiences As the Saudi market evolved and
consumer expectations shifted, the group adopted a vision focused on
redefining hospitality and modern living through brands that blend
authenticity with innovation By investing in customer experience, technology
and operational excellence, ROOTIX has built a strong ecosystem that today
leads successful brands serving diverse customer segments across Saudi
Arabia and beyond.
ROOTIX CAPABILITIES
Brand Development
Building modern identities and
long-term growth strategies.
Retail Management
Operating modern retail stores and
customer-centric shopping experiences
with high operational efficiency.
E-Commerce
Developing integrated
omnichannel digital experiences.
Customer Experience
Designing customer journeys
that build trust and loyalty
Supply Chain & Operations
Building agile operational systems
that support scalability and sustainability.
Digital Transformation
Adopting technologies that enhance
growth and operational efficiency.
Product Development
Innovating solutions aligned
with modern lifestyles.
Marketing & Content Creation
Creating engaging content and
interactive digital experiences.
PRESENCE & REACH
The group operates through an integrated
ecosystem including:
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Retail showrooms
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E-commerce platforms
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Digital applications
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Delivery services
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Social media channels
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Customer support services
ROOTIX continues expanding to reach customers across Saudi Arabia and the GCC region.
Since its establishment in 1998, Qasr Alawani has become one of Saudi Arabia’s leading brands specializing in homeware and hospitality solutions With extensive experience and wide market presence, the brand has built a leading position by delivering integrated experiences that combine quality, variety, service, and innovation.
More than 56 showrooms
across Saudi Arabia and the
UAE
Over 25 years
of experience
Integrated operational and service ecosystem with Strong e-commerce presence
Home Appliances
Storage & Organization Solutions
Cooking & Preparation Tools
Central Kitchen Equipment
Hospitality & Serving Solutions
Restaurant & Hotel Supplies
Modern Living Inspired by Heritage KITSHE represents the new generation of Home & Lifestyle brands, combining innovation, modern design, and authentic Saudi hospitality culture The brand was launched to introduce a new concept of modern living through smart solutions and advanced experiences that make everyday life easier, smarter, and more elegant.
+22 Exclusive Brands
Diverse international
partnerships
6 Showrooms
Growing presence across
Saudi Arabia
+25 Years
Accumulated expertise in
homeware and hospitality sectors
Growing Regional Presence
Expanding across Saudi and GCC markets
Omnichannel Ecosystem
Connected retail and digital shopping experience
 +3,000 Products
Integrated home and
hospitality solutions